Marketing Lead

HyperVR Games is a VR gaming studio and publisher, founded in 2021.

We develop games in the casual simulator genre, offering a high-quality immersive experience for a wide audience.

We are one of the top developers and publishers on the market.

Our goal is to continue growing as a developer and publisher, bringing on more talent together, expanding our ecosystem, and strengthening our presence in the niche, ultimately becoming a leading VR player.

Our in-house game “Shave & Stuff” was awarded a “Best in Play” title by the Game Developers Conference 2023 and was released on Meta Quest, Pico, and Steam.

And do not miss our latest title "Shop & Stuff" to enjoy while playing!

Due to the business expansion, we are looking for a Marketing Lead to join our Marketing Team.

If you are passionate about gaming, enjoy a pro-active startup vibe, are always on the lookout for generating and trying out new crazy ideas - let's have a chat!

For which tasks (responsibilities)?

Marketing Strategy

• Define and lead the overall marketing strategy for the HyperVR game portfolio.

• Evaluate the marketability of current and upcoming titles.

• Develop go-to-market strategies for releases, updates, and promotions.

• Identify target audiences, positioning, and messaging across platforms.

Marketing Execution

• Lead key marketing initiatives including campaigns, positioning, and experimentation.

• Work closely with community, creative, and external partners to execute campaigns.

• Manage store presence and visibility across platforms.

Brand & Store Presence

• Oversee marketing assets including trailers, key art, screenshots, and store descriptions.

• Optimize store pages through positioning, tags, and keywords.

• Maintain consistent brand positioning across all platforms.

Influencer & Partnerships

• Build relationships with creators and influencers.

• Plan and manage influencer collaborations and campaigns.

Performance & Reporting

• Define and track marketing KPIs aligned with company goals.

• Analyze campaign performance and generate actionable insights.

• Report marketing performance to leadership.

Marketing Leadership

• Help build and structure the marketing function.

• Manage marketing budget and allocate resources across initiatives.

What kind of professional are we looking for?

• 5+ years of experience in game marketing.

• Experience with game launches and live operations.

• Experience working in fast-moving environments (startups or product teams).

• Strong strategic marketing mindset with hands-on execution.

• Ability to manage multiple initiatives and campaigns.

• Strong analytical thinking and data-driven decision making.

• Proactive, ownership-driven approach.

• Excellent communication skills in English.

Nice to have:

• Experience with VR games.

• Experience with UA platforms (TikTok, Meta Ads, YouTube, Google).

• Understanding of the Meta Quest ecosystem.

• Experience working with influencers or PR campaigns.

• Understanding of marketing creative production.

What is important for us in a person?

• Leadership skills with a positive attitude (people person) and a proactive / self-starter mindset;

• Situational awareness and adaptability to market changes and audience shifts, with the ability to adapt Marketing strategies to new unprecedented environments;

• Ability to work on and oversee several projects simultaneously;

• AI-minded;

• Result-driven and resilient mindset, capable of creating clear performance reports of the department.

Nice to have:

• High attention to detail;

• Creativity, ability to think outside the box;

• Design skills;

• Analytical skills.

Why do we enjoy working here?

• Paid vacations: 20 working days per year (according to the labor legislation of Latvia);

• Company events and team-building activities.